Directed the full feature lifecycle for web and mobile platforms, leading the design strategy from initial storyboarding and concept through to final implementation and launch; owned the interface design and information architecture of the complex B2B Partner Panel Dashboard, translating requirements for Points Management, Reporting, and Staff administration into highly clear and usable interfaces; established and governed the product's Design System in Figma, building reusable Components, Auto Layout, and style guides to ensure visual consistency and drive design-to-development efficiency; led core brand identity initiatives, defining comprehensive brand guidelines, developing primary visual assets (logos, pitch decks), and ensuring cohesive branding across all materials; integrated motion and animation into the UI process, producing engaging motion graphics (including Lottie) and video assets to enhance user engagement and demonstrate complex state changes; collaborated cross-functionally with development teams to ensure technical implementation accuracy and conducted UI/UX testing, documenting detailed reports to assist in resolving design issues.

Designed user-centric interfaces and layouts for both web and email platforms using Figma to create intuitive structures; created highly engaging email templates (promotional, transactional, and marketing) focused on driving client engagement and conversion; developed cohesive branding strategies by integrating typography and modern design principles across social media, logos, and promotional materials; ensured brand consistency across all digital touchpoints using Adobe Illustrator and Photoshop; optimized and edited visual assets to increase customer engagement and kept designs current by aligning with the latest market trends; managed and curated social media content, collaborating with marketing teams to execute creative strategies and maintain a consistent brand identity.

Specialized in graphic design, website UI/UX, and branding for various clients, from concept creation to final design delivery.